Case Study: 60 Minute Kids’ Club
In 2010, we identified a Physical Literacy gap. Based on our profile in the allied health care sector, we were called to provide solutions for the delivery of physical education in schools
Challenge
Educators face challenges in activating healthy habits and developing movement skills due to a lack of tools and support.
Objective
Our objective was to address the lack of activation and provide educators with the tools and support necessary to manage adherence to healthy habits and the development of movement skills among children aged 5-12.
Solution
We introduced a program with two tools designed to:
- Track, record, and report healthy behaviors
- Teach fundamental movement skills to children aged 5-12
The program could be implemented at the class, grade, school, or team level.
Outcome
Over a span of 5 years, the program has reached more than 1 million households in Canada.
It was also selected as a partner in NIKE’s Designed to Move initiative in 2010. Additionally, it was white-labeled for a Norwegian school pilot program in 2016 and has been successfully implemented in 8 countries.
Furthermore, the program’s Fundamental Movement Skills Videos have been downloaded over 2.5 million times worldwide, and universities in Canada, USA, and Australia have utilized these videos to educate educators.
What’s Next?
If your school, community, or sport organization needs support, contact us to discuss the knowledge & tools available for a healthy and active life.