Article written by FSQ’s Director of Sport, Matt Young
*This narrative is rooted in factual events and not a work of fiction. For clarity & emphasis on the main points in the article, pseudonyms, namely Jenny & James, have been used to represent the individuals involved. This piece speaks for all who endured & continue to endure this human resource nightmare.
Jenny stands as a distinctive figure in the realm of Canadian sports leadership, challenging the entrenched norms that stifle innovation & progress with a focused commitment to sustainability. While some may raise eyebrows at her seemingly transient career moves, the truth lies in her unwavering dedication to genuine transformation.
In contrast to those who linger in roles merely to toe the line and collect paychecks when the rhetoric of embracing change falls flat, Jenny opts for a different path. She refuses to be tethered to organizations where progress is mere lip service. Her discerning eye recognizes the hollowness of such assurances, prompting her to seek environments where her passion for meaningful change can truly thrive.
Yet, what eludes her critics is the remarkable work Jenny undertakes in her spare time. She spearheads a women’s leadership cohort, a sanctuary for female sport leaders who, like her, have weathered the storm within the Canadian sports system. The term “ground down and spit out” barely scratches the surface of the mental toll these women endure. Dismissing their experiences with a casual “awe come on” only underscores the lack of understanding – or perhaps indifference – toward the pervasive issues within the broader sports system.
…it would be like telling a high-performance athlete to ‘dial it back’ or ‘give half their best’ during competition
For those who dismiss Jenny’s commitment to change as mere inconvenience or rock-the-boat troublemaking, it would be like telling a high-performance athlete to ‘dial it back’ or ‘give half their best’ during competition – an absurd notion. However, this compromised approach is, regrettably, the norm within numerous local, provincial, and national sports organizations.
In the hushed corridors of power, James #2’s candid admission reveals a disheartening truth: “Longevity in the sports industry often hinges on an unwritten agreement to abstain from advocating for substantial change or challenging the status quo“. Many succumb to this tacit perpetuating a cycle that hinders the evolution of Canadian sports.
Having had the privilege of interacting with several members of Jenny’s leadership cohort, it’s impossible to ignore the profound impact on their mental well-being. The transformation that takes place is remarkable. Upon completing the course, many embark on paths that lead them away from the stagnation of the Canadian sports system, into a dynamic landscape of the private sector, characterized by a constant demand for innovation and adaptability, where they thrive.
The contrast is stark and prompts a moment of reflection: Why is it that individuals with immense potential struggle to secure a foothold in their own backyard but can ascend to unprecedented heights when given a chance abroad?
What’s even more telling is the international success achieved by some of these women after stepping beyond the confines of the Canadian sports system. Opportunities that eluded them within their homeland become readily available on the global stage. The contrast is stark and prompts a moment of reflection: Why is it that individuals with immense potential struggle to secure a foothold in their own backyard but can ascend to unprecedented heights when given a chance abroad?
This phenomenon underscores a systemic issue within the Canadian sports landscape. It raises critical questions about the barriers and biases that hinder talent from flourishing on home soil.
James #1, another first-class human, dedicated to continuous improvement, relocated to climb the ranks within the system. His passion and commitment were evident as he tirelessly sought alternatives to enhance the status quo. Recognizing the fractured and toxic relationships between local, provincial & national sport organizations, he valiantly attempted to rebuild trust and make success more accessible for local organizations.
However, James #1 encountered a formidable glass ceiling. The board & directors were occupied by well-intentioned people with limited business experience and a self-interest that overshadowed the greater good. Unfortunately, this example isn’t a one-off.
James #2, in a similar spirit of commitment, relocated his entire family, driven by a passion to contribute to the betterment of sports in a different region. However, his honest inquiry about the state of sports in the new environment revealed a disheartening reality; the pervasive attitude within the environment —an unwarranted belief that everyone, at every level, possessed an unparalleled understanding of… everything.
In this unique environment, professionalism and civility were casualties of the pervasive know-it-all culture. Disagreements lacked the nuance of professionalism, hindering any collaborative efforts. James #2 contends that “the sports industry will only truly flourish when a new entity emerges that can provide organizations with comprehensive support that satisfies all of their regulatory needs.”
Unless one is closely attuned to the intricacies of the sports system, the silent erosion of exceptional individuals often goes unnoticed.
Unless one is closely attuned to the intricacies of the sports system, the silent erosion of exceptional individuals often goes unnoticed. The most disheartening aspect of this ordeal is the apathy that permeates the masses. As long as personal accomplishments are secured, the systemic issues plaguing the sports world remain an inconvenient afterthought.
In fact, the consumer experience in sports has devolved into a form of unwitting extortion. Behind the scenes, technical directors in some sports, entrusted with the development of the next generation of all coaches, are paradoxically being paid to coach their own children and/or exclusive teams. Executive directors, some lacking basic financial acumen or the ability to understand the value of effective marketing & communication, are leading the charge while fending off any challenges to their competence.
The word “development” is tossed around liberally, yet evidence-based validation of genuine progress is conspicuously absent. This misuse of a term meant to signify growth and improvement reflects a broader issue: a systemic failure to prioritize tangible outcomes over superficial optics.
The adage “see something, say something” rings hollow when selective censorship prevails, allowing individuals in power to silence those who dare to question their authority.
Speaking out against such practices is akin to challenging a fortress of self-interest. Attempts to question the competence of those at the helm are met with vitriol, creating an environment where dissent is discouraged and accountability is elusive. The adage “see something, say something” rings hollow when selective censorship prevails, allowing individuals in power to silence those who dare to question their authority.
The sports system, meant to inspire and nurture, has deviated into a realm where vested interests overshadow the welfare of athletes and the integrity of the sport itself. It is a disheartening reality that necessitates a collective awakening. The well-being of the sports ecosystem, from grassroots participants to high-ranking athletes, demands a re-evaluation of values, a commitment to athlete-centric practices, and a culture that fosters open dialogue without fear of retribution
What sets us apart in this endeavour is that our motivation is not fuelled by personal agendas, coveted accolades, or the allure of a Canadian jacket or lanyard from any sport. We are not capitalizing on the ignorance of others by selling an unattainable dream. Instead, we stand experienced, as a collective of former athletes, parents, coaches, volunteers, officials, directors, board members, recognized business award winners & philanthropists. Our diverse backgrounds converge on a shared understanding of the inherent value that quality sports experiences bring to individuals and communities.
Unlike those who may harbour the desire to speak out but are shackled by the fear of retribution, we unabashedly declare that we don’t give a shit what the self-interested or apathetic think. Our commitment to the cause transcends personal concerns because, for us, it’s not about individual recognition or protection. It’s not even about casting blame on the bad actors, of which there are plenty. Instead, it’s about something much more profound – the sustainability and preservation of a sector that holds the potential to offer significant benefits to countless individuals.
Ensuring the well-being, empowerment, and development of participants at the entry level of sport demands an equal commitment to nurturing those who oversee it. It’s not just about building athletes; it’s about cultivating a culture of support and excellence that resonates throughout the entire sport ecosystem.