Recent News
Creating a Brand Identity That Resonates with Your Audience
In today's crowded marketplace, a strong brand identity is more crucial than ever. It's what sets you apart from the competition, builds customer loyalty, and drives business growth. What is Brand Identity? Your brand identity is the unique personality and...
The Future of Leadership Development: Technology-Enabled Learning
The landscape of leadership development is undergoing a dramatic transformation, propelled by rapid technological advancements and the evolving demands of the modern workplace. We've moved beyond the era of static, one-size-fits-all training programs and infrequent...
Change Management: Getting Comfortable in the Discomfort
Article written by Elizabeth McCaw Embracing Change for Organizational Growth in Community Sport If successful personal growth is often rooted in stepping outside one's comfort zone, the same principle applies to organizations. The reality of sports organizational...
Putting Your Team First: The Principles of Servant Leadership
In a world often dominated by hierarchical structures and power-centric leadership, a refreshing alternative emerges: servant leadership. This philosophy flips the traditional leadership model on its head, placing the needs of the team above the leader's own. It's...
Hurry Up and Slow Down: A Winning Strategy for Sports Organizations
Article written by Elizabeth McCaw The phrase “Hurry Up and Slow Down” may seem paradoxical at first, but it encapsulates a crucial duality that sport organizations often face in their operations. The “Hurry Up” concept relates to the urgency of addressing needs that...
The Cost of Inertia in Canadian Sport
Close to $267 million is spent annually on administrative costs for our largest participation sport. This figure comes from a detailed breakdown of expenditures across local, provincial and national levels, factoring in everything from AGMs to financial audits. And...
Diversifying Revenue Streams & Creating Efficiencies for Youth Sport Organizations
Youth sport organizations often find themselves in a constant struggle with cash flow, as registration fees remain their primary—if not sole—source of revenue. This financial model is both fragile and limiting, making it difficult to sustain long-term growth, invest...
Building a Strong Business Foundation for Community Sport Organizations
When we think of a foundation, we often imagine a robust, resilient structure that supports and upholds the weight of what is built upon it. In the same way, community sport organizations must ensure their foundation is solid before attempting to grow or evolve....
5 Key Performance Indicators (KPIs) Every Sports Organization Should Track
In today's competitive sports landscape, data-driven decision-making is no longer a luxury, but a necessity. Tracking the right Key Performance Indicators (KPIs) is crucial for sports organizations to measure their success, identify areas for improvement, and make...