Overview:
Most strategic plans fail not because of intent, but because they lack execution, relevance and alignment. FSQ Sport’s process is designed to eliminate that gap. It merges real stakeholder feedback with organizational clarity, creating an onboarding and planning framework that aligns your board, staff and culture—starting from why and ending with how.
The Formula For Success:
Using the “Success Formula” (Vision → Mission → Values → Terms of Reference → Guiding Principles), organizations define their identity, expectations and decision-making filters. This foundation ensures all strategy and culture align with shared beliefs — not guesswork.

The Strategic Cycle: From Insight to Accountability:
Each step in the cycle is designed to inform the next—creating a closed loop of feedback, prioritization, execution and adaptation.
- Environmental Scan
→ Collect stakeholder input (players, parents, coaches, officials, volunteers, admin) through surveys and interviews to uncover realities and aspirations. - Strategic Plan Creation
→ Translate feedback into strategic priorities with the board and staff in separate, tailored sessions. - Club Culture & Admin Alignment
→ Clarify the current culture and course-correct using shared language rooted in values and behavioral expectations. - Coach & Official Behavior
→ Establish coaching standards and feedback mechanisms aligned with both the culture and KPIs. - Player & Parent Behavior
→ Communicate clear expectations and educational tools to align all parties with development goals and club philosophy. - Season Outcomes
→ KPIs are created around what matters most: player experience, skill growth and stakeholder engagement. - Board & AGM Behavior
→ Governance training, role clarity and performance tools ensure the board models the standards it expects.

This is not just a strategic plan—it’s a system for cultural clarity, operational alignment and leadership accountability. From the boardroom to the pitch, everyone knows the mission, their role and how success is measured.
Why this approach works.
- Stakeholder-Centred: Real input drives real priorities. This builds buy-in, not backlash.
- Simplicity: Steps are clear and manageable for volunteers, staff and leadership.
- Execution-Focused: We don’t stop at the plan. We help you live it through ongoing support and KPI check-ins.
- Culture-Driven: Strategy is built around identity — not the other way around.
- Cost-Effective: Full lifecycle support was delivered to clubs for under $15K.
The Deliverables
- Refreshed Vision, Mission and Values (if required)
- Terms of Reference and Guiding Principles
- Stakeholder-informed OKRs and KPIs
- Ownership assignments and timelines
- Club-wide communication of strategic direction
- Monthly accountability check-ins with key leaders
Who This Is for:
- Boards need clearer governance and accountability
- Administrators juggling operations with no clarity on scope
- Coaches and officials looking for support, not confusion
- Parents and players seeking transparency and trust
- Volunteers who want to contribute meaningfully
By grounding strategy in real stakeholder input and linking it to clear cultural and operational standards, organizations move from reactive firefighting to proactive leadership. Everyone—board, staff, coaches, volunteers, parents and players—knows the destination, understands their role and has the tools to contribute meaningfully.
If you’re serious about building a club that doesn’t just operate—but elevates its people and purpose with accountability and measurable impact—this is your path forward. The future of your organization doesn’t begin with a slogan. It begins with clarity.