Creating a Brand Identity That Resonates with Your Audience

Creating a Brand Identity That Resonates with Your Audience

In today’s crowded marketplace, a strong brand identity is more crucial than ever. It’s what sets you apart from the competition, builds customer loyalty, and drives business growth.    What is Brand Identity? Your brand identity is the unique personality...
Change Management: Getting Comfortable in the Discomfort

Change Management: Getting Comfortable in the Discomfort

Article written by Elizabeth McCaw Embracing Change for Organizational Growth in Community Sport If successful personal growth is often rooted in stepping outside one’s comfort zone, the same principle applies to organizations. The reality of sports...
Putting Your Team First: The Principles of Servant Leadership

Putting Your Team First: The Principles of Servant Leadership

In a world often dominated by hierarchical structures and power-centric leadership, a refreshing alternative emerges: servant leadership. This philosophy flips the traditional leadership model on its head, placing the needs of the team above the leader’s own....
Hurry Up and Slow Down: A Winning Strategy for Sports Organizations

Hurry Up and Slow Down: A Winning Strategy for Sports Organizations

Article written by Elizabeth McCaw The phrase “Hurry Up and Slow Down” may seem paradoxical at first, but it encapsulates a crucial duality that sport organizations often face in their operations. The “Hurry Up” concept relates to the urgency of addressing needs that...
The Cost of Inertia in Canadian Sport

The Cost of Inertia in Canadian Sport

Close to $267 million is spent annually on administrative costs for our largest participation sport. This figure comes from a detailed breakdown of expenditures across local, provincial and national levels, factoring in everything from AGMs to financial audits. And...

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