Sport Business Management Program
Professional Development for Sport Executives, Closing Operational Gaps with Expert Mentorship
Training Modules
In just 6 months, you will become a best-in-class sport leader in this hybrid in-person and virtual learning program.
Culture
The vibrant fusion of passion, teamwork, and relentless commitment, propels every participant toward their full potential in the world of sports leadership.
In this module, you will develop:
- Your organization’s Purpose, Vision, Mission, and Values Statements
- Your Key Avatars
- A Strategic Framework with a focus on a yearly operational plan
- A plan on how you will measure your culture
Customer Journey Mapping
Delve into the intricate world of customer interactions, emotions, and pain points, and learn how to strategically improve each stage of the customer journey.
In this module, you will develop:
- A deep understanding of the experience your customers (parents, players, and coaches) go through with your club
- A plan on how you can make adjustments to help attract, retain, and grow your customer base
- A framework to measure success in the process
Staff & Volunteer Development
The dynamic synergy that transforms individuals into a unified powerhouse, equipping them with the skills and mindset to achieve success in & outside of sport.
In this module, you will develop:
- An outline of current and future Staff & Volunteer journey maps
- Organizational Chart, Onboarding Checklists, and Offboarding Checklists
- An outline of the process and responsibility throughout the year on how Staff & Volunteer Development will be managed, measured, and key milestones
- A KPI measurement plan to measure success
Marketing & Communication
The essential link and the largest gap in sport. Mastering the art of effective interaction bridges the gap between potential and achievement in sports leadership.
In this module, you will develop:
- An understanding of the role of marketing in supporting your organizations larger goals
- An outline current and future marketing plans
- A succinct and unique value proposition for your organization
- Brand guidelines that include your brand story, marketing templates, and content strategy
- The process for the creation, approval, and posting of marketing content
- A measurement process to understand what marketing is working for your organization and what needs to be optimized
Planning
The compass guiding us from uncertainty to victory, where meticulous strategy and execution become the cornerstone of success.
In this module, you will develop:
- A deep understanding of the power of planning and the tenets of a quality sport operating system
- An action plan and framework for your organization
- A measurement framework to ensure success in your organization
Delivery of Programming
The seamless orchestration of knowledge and action, ensures sports leaders feel confident and supported to deliver the vision.
In this module, you will develop:
- A deep understanding of how to deliver a quality sport operating system
- A process and measurement framework for your organization to ensure successful delivery of your programs
You Will Also Receive
- Hands-on Training: Practical, in-person training in months 3 and 6 of the program.
- Long-Term Guidance: Ongoing advice and mentoring for an extended period.
- Extensive Resources: Access to a library of over 25 coach development downloads.
- Networking Opportunities: Join the FSQ Sport network for valuable connections.
- Collaborative Learning: Engage in chat groups with your cohort and instructor.
- Resume Enhancement: Gain valuable experience to bolster your resume.
- Continuous Learning: Access to 4 sport webinars per year for staying updated.
“The FSQ team brings years of practical, hands-on business experience to sport; combines best practice, research-based approaches distilled into powerful frameworks and challenges organizations through candid, robust dialogues to raise their game – park your ego, open your mind to possibilities and the results follow!“
Alex Barnetson, President, Coquitlam Metro-Ford Soccer Club
Frequently Asked Questions
What is the value of this course?
You gain six months of comprehensive business training at a price lower than that of an MBA. Moreover, you’ll become part of a thriving community of sports professionals, enjoying ongoing connections within the industry.
What is the cost of the course?
The cost for the full 6-month course is $25,848 per cohort, which includes up to 20 participants.
*Does not include travel.
What is the time commitment for the course?
Each of the 6 modules follows a 4-week structure: Concept, Action, Execution, Wrap up. Each week includes 60-90 minutes of virtual classroom teaching with 90 minutes of out-of-class homework to be completed each week.
After month 3 and 6, there is a 1-day in-person session.
Why are other sports invited to the table?
By having diverse sports participate in the program simultaneously, you’ll have the opportunity to glean valuable insights and share best practices with one another. This collaborative approach aims to enhance the overall sports landscape, encouraging greater participation and engagement. It’s worth noting that the fundamental principles of sport management remain largely consistent across different disciplines.
If I took sport management, what is the value of this course?
This course offers more than just theoretical understanding; it incorporates hands-on applications and the chance to draw insights from individuals who have experienced similar situations. The curriculum zeroes in on culture, strategy, marketing, planning, and executing sport programs. The modules and assignments are designed to cultivate more adept sports professionals. Unlike many general sport management programs, this course delves deeply into tactical aspects that are often overlooked.
By enrolling, you can enhance your proficiency, acquire fresh knowledge, and establish connections with fellow industry frontrunners.
Why should we prioritize investment in development over simply hiring someone?
Creating a talent pipeline is essential. Opting for consultants is a short-term approach. Instead, focus on enhancing your skills and contributing to team-building. Just as corporate culture values development, sport professionals should embrace it too. Ongoing learning opens doors for skill augmentation and addressing areas where experience might be lacking. Consider the budget constraints.
What do I get upon completion of this course
Upon successfully finishing this course, you will receive the following:
- A Certificate of Completion
- A Digital Badge (suitable for sharing on social platforms)
- Exclusive access to the Mastermind group (reserved for course graduates)
- Certification, endorsement, and the opportunity to participate in an annual online or in-person “retreat”
- An invitation to join Course COPs (Communities of Practice) or SIGs (Special Interest Groups)
Who is FSQ Sport?
We are experts in the business of sport operations emphasizing activating culture through your organization.
Our core team is augmented by a virtual network of leaders spanning Canada and the United States. Collaboration is at our core; we avoid the “one-person-knows-all” approach and stay within our areas of expertise.
With over two decades of experience in sports, we’ve engaged with various stakeholders, from athletes to parents, coaches to executive directors, board members to consultants. We formalized three years ago, our work now extends to every level of sport, including LSOs, PSOs, and NSOs.
Our services include supporting sport organizations with: Strategic Planning, Coach/Parent/Player Development, Operational plans, marketing, finance, and planning and delivery of quality programming.
Notable organizations that have benefited from our approach include:
- USOCP (activation & accountability framework)
- PGA (Player Development Model)
- Tennis Canada (Whole Player Development Pathway + First Set introduction to Tennis program)
- BC, Saskatchewan, and Ontario Soccer (Stakeholder Development Calendar, Marketing training)
- Strategic Planning for: Waterloo United Soccer Club, Mountain United Football Club, Brandon Minor Baseball Association, and many more.
How do we support sport organizations?
We exist to support quality sport experiences for all sport stakeholders.
Recognizing a gap in the system, we provide crucial mentorship to help organizations implement processes and systems elevating the experience at the organization.
A strong culture and accountability are prerequisites before you add on DEI, Sport Safety, etc. to ensure you are clear on your culture and have a system of accountability.
Our mission isn’t about checking boxes but fostering genuine leadership and cultivating a living culture to guide meaningful behaviour change.
Where is this course offered?
We operate on a global scale, collaborating with countries worldwide on physical literacy and consulting numerous organizations (Learn more about our history here: http://fsqsport.com/about/). Our approach is global in scope but maintains a local touch. Our experience and team allows us to service markets all over the world.
If you want to bring this course to your community, contact us here.
COURSE INSTRUCTORS
Elizabeth McCaw
Elizabeth is not just a professional; she is a beacon of inspiration for the world of non-profit sports administration. Her journey began with a spark of ambition when she graduated in Sports Management, and little did she know, this was just the starting point of an illustrious 20-year career dedicated to making a difference in the world of sports.
Throughout her journey, Elizabeth’s heart beat to the rhythm of non-profit sports leadership. She wasn’t just working for a paycheck; she was working to change lives and communities through sports. Her resume reads like a roadmap to success within this niche, covering a spectrum of vital roles within Provincial Sport Organizations (PSO’s), Charities, Professional Associations, and Community Sport Organizations.
However, what truly sets Elizabeth apart is her dedication to the beautiful game of soccer. From community relations positions with the Toronto Lynx to Executive Director roles with the Oshawa Kicks Soccer Club and FC Durham Academy, Elizabeth has left an indelible mark on the sport. Her leadership has been instrumental in shaping the soccer landscape in her region.
Elizabeth’s impact isn’t confined to the pitch. She’s a visionary who understands that sports aren’t just about winning games; they’re about fostering empathy, creating connections, and transforming lives. Elizabeth believes in embedding empathy into strategy, and she practices what she preaches. Her approach is a breath of fresh air in a world often obsessed with scores and statistics.
When organizations faced challenges, Elizabeth was there as a guiding light. Her expertise extends to crucial areas like organization restructuring, change management, policy review, and creation, strategic planning, provincial standardization, application review, and preparation, and programming structures. She doesn’t just offer solutions; she breathes life into them with her passion and dedication.
One of Elizabeth’s most remarkable achievements is her role in launching a club leadership network across Canada. This initiative is a testament to her belief in collaboration and community-building. By connecting operational professionals in the game, she has created a support system that not only shares resources but also nurtures the growth of the sport. It’s a network of like-minded individuals who are driven by the same passion that fuels Elizabeth’s journey.
Elizabeth’s story is not just a career; it’s an inspiring narrative of someone who followed her passion relentlessly and, in doing so, has made a profound impact on the world of sports administration. She reminds us that success isn’t just about accolades and titles; it’s about the lives we touch, the communities we empower, and the values we instill. Elizabeth’s legacy is a testament to the power of passion, empathy, and dedication in making the world a better place through sports. She is an inspiration to all who aspire to create lasting change in the world of sports administration and beyond.
Matt Young
Matt Young is a globally renowned expert in transforming Long Term Athlete Development from theory into a practical operating system. With over two decades of experience as a franchisor in the health and wellness sector, Matt excels at rallying stakeholders toward a common goal. His powerful message of holistic organization and player development has resonated worldwide through keynote presentations, documentaries, and TEDx talks.
Recognized for his significant contributions, Matt has earned prestigious accolades such as Business in Vancouver’s Top 40 Under 40 and Caldwell Partners’ Canadian Top 40 Under 40 business awards. Notably, he and his team have raised over $6.5 million for community charities, particularly in the realms of youth health and sport.
A highly sought-after speaker, Matt has shared his wisdom with 8 countries, 5 Olympic Federations, 32 National & Regional Governing Bodies, 2 Professional Sport Leagues, Universities, and numerous institutions, all in the pursuit of advancing health, wellness, and sport. In 2018, his expertise led to a partnership with the PGA of America to enhance their player development pathway, followed by an invitation to collaborate with Tennis Canada on their Whole Player Development Pathway in 2022.
Matt’s unwavering dedication and inspiring work continue to drive positive change in the spheres of health, wellness, and sport, making a lasting impact on the world.
Taryn Lipschitz
Taryn Lipschitz is not your average marketer; she’s a virtuoso storyteller who has spent over a decade crafting meaningful experiences in the world of brand interactions. Her journey is a testament to the power of passion, education, and the ability to connect the dots in a complex business landscape.
Taryn’s educational foundation from the prestigious Ivey School of Business has armed her with a unique perspective on business and leadership. She doesn’t just see marketing as a means to an end; she views it as a platform to create connections, spark emotions, and drive change. With her corporate background in marketing, she’s been on the front lines of the battle to make brands resonate with consumers.
What sets Taryn apart is her exceptional ability to bring stakeholders from different walks of life onto the same page, aligned with the overarching goals of the organization. In a world where communication breakdowns can lead to missed opportunities, Taryn’s talent for connecting multiple points of view is nothing short of remarkable.
Taryn’s impressive roster of clients reads like a who’s who in the business world. Companies like Mastercard, Visa, Nissan, Bayer, Nestle, Hershey’s, HP, Wendy’s, Lotto 6/49, Lotto Max, Glenfiddich, Dairy Farmers of Canada, Manulife, Scotiabank, Pepsi, Unilever, and more have all benefited from her expertise. She has been the architect behind campaigns that span the entire media spectrum, from digital and social to print, TV, radio, sponsorship, and experiential marketing.
Taryn’s prowess in her field has not gone unnoticed. She has been recognized with industry awards such as CMA Gold, Atomic Hold, DMA Silver, MIA Bronze, and Applied Arts. These accolades are not just symbols of her excellence; they are tributes to her commitment to pushing boundaries and delivering results that exceed expectations.
But for Taryn, marketing isn’t just about metrics and awards. Her true passion lies in using her skills to create meaningful engagements between brands and their consumers. She understands that success in business is not solely about profits; it’s also about making a positive impact in communities. Taryn’s communication engagement strategies are not just about selling products; they are about reinforcing core values and delivering key programmatic messages that resonate with people.
Taryn Lipschitz is an inspiration to aspiring marketers and leaders everywhere. Her journey from a business school graduate to a marketing maestro is a testament to the power of education, passion, and the ability to connect people and ideas. She reminds us that in the world of marketing, it’s not just about selling; it’s about storytelling and creating experiences that leave a lasting impression. Taryn is proof that with dedication and a commitment to making a positive impact, one can truly shine in the world of business and leadership.
Daryl Devonish
Daryl Devonish is not just a professional; he’s a visionary dedicated to shaping the future of our youth through the powerful mediums of health, recreation, and quality sport. With over 25 years of teaching experience, ranging from the dynamic world of middle school to the profound realm of instructing Kinesiology at a university level, Daryl’s journey is nothing short of inspiring.
For the past 17 years, Daryl has been a beacon of motivation in the Greater Toronto Area (GTA), where he has owned and operated fitness facilities specializing in personal and group training. At over thirty thousand training hours, his commitment to enhancing lives through physical fitness is a testament to his unwavering passion and dedication. He doesn’t just see exercise as a routine; he sees it as a transformative experience that can empower individuals to reach their fullest potential.
Daryl’s impact extends far beyond the walls of his fitness centers. He is a co-founder of the groundbreaking 60 Minute Kids Club, a program designed to promote physical literacy on a global scale. This initiative is not just about teaching children how to move; it’s about instilling in them the love for an active and healthy lifestyle, setting the foundation for lifelong well-being. Following this program with Athlete Prep and now Private Coaching Co has cemented Daryl’s legacy as the ‘go to’ authority on youth sport preparation.
Daryl Devonish’s journey is a remarkable testament to the power of one individual’s vision and determination to make a difference. He reminds us that we all have the potential to leave a lasting impact on the world, especially when our mission is driven by a deep-seated desire to empower and uplift others. Because when we invest in the youth, we invest in a brighter, healthier, and more vibrant future for all.
David Elligott
David Elligott is a visionary leader who has dedicated over 25 years to the pursuit of excellence in sports, business, and coaching. From his beginnings as a high-performance athlete to his influential coaching career at Simon Fraser University, David has left an indelible mark.
As an athlete, he achieved a remarkable record, earning numerous accolades, including 4-time All-Conference selection, 2-time All-American selection, and Academic All-American selection. His leadership qualities shone through as a 2-time co-captain and as SFU Male Athlete-of-the-Year in 1994 and 1995.
Transitioning to coaching, David’s impact continued to soar. At Simon Fraser University, he guided the Men’s Soccer Program to outstanding success, including 3 NAIA National Quarterfinal appearances and a momentous 2008 NAIA National Final-Four appearance. He was recognized with 3-time Regional Coach-of-the-Year awards and earned a National Coach-of-the-Year Finalist nomination from the National Soccer Coaches Association of America in 2007.
David’s influence extended beyond borders. He served as Assistant Coach for the Canadian Male Under-20 National Team, participating in the FIFA U-20 World Cup in Argentina
in 2001, facing off against formidable opponents like Brazil, Germany, and Iraq. His coaching expertise also touched the Canadian Male Under-15 National Team and the Canadian National Team Development Program, where he played a pivotal role in shaping future soccer talents. Even in his playing career with the Vancouver 86ers (Whitecaps) in 1995, 1997, and 1998, David’s impact was unmistakable.
Beyond the soccer pitch, David’s business leadership journey reflects a deep belief in the collective power of people as the most valuable asset. His experiences across diverse domains have unveiled common denominators for success, regardless of the field. With a profound passion for helping individuals, teams, and organizations unlock their full potential, David inspires us to embrace these universal principles on our own paths to greatness.
COURSE Contributors
Michael O’Donnell
A Visionary Leader in Sports Development
In the world of sports, there are few individuals whose dedication and passion have left an indelible mark on the landscape of athlete development and performance enhancement. Michael O’Donnell is undeniably one such luminary—a natural collaborator and visionary leader with over three decades of experience dedicated to the pursuit of excellence in sport.
What sets Michael apart is his unique ability to foster collaboration and align the interests of various stakeholders in the realm of sports. His illustrious career has been a testament to his unwavering commitment to building unity, promoting alignment, nurturing team culture, and ultimately driving exceptional results. For Michael, it’s not just about achieving success on the field but also about creating a holistic sporting ecosystem where every participant, from athletes to administrators, plays a crucial role in the larger narrative of sports development.
One of Michael’s most profound contributions to the world of sports is the concept of the “Integrated Operating Environment.” This groundbreaking idea has reshaped the way nations and sports organizations function. It emphasizes the importance of clarity at every level of the hierarchy, ensuring that each entity comprehends its purpose, significance in the broader context of sport development, objectives, and the path to achieving them. Michael’s visionary thinking has transformed fragmented entities into cohesive powerhouses, where every member of the team is pulling in the same direction with unwavering commitment.
Michael O’Donnell’s accolades in the realm of sports are a testament to his exceptional coaching prowess and ability to nurture talent. He etched his name in the annals of sports history as the youngest-ever national team coach in Canadian Sport history. This remarkable feat speaks volumes about his prodigious talent and leadership skills.
But Michael’s impact transcends borders and individual athletes. He has coached the world’s second-ranked athlete, showcasing his ability to shape and elevate talent to its highest potential. Furthermore, his dedication to coach development has been internationally recognized, with him being celebrated as a leader in this crucial facet of sports excellence by the United States Olympic and Paralympic Committee (USOPC).
Michael O’Donnell’s journey is a story of relentless dedication, unwavering passion, and an unshakable belief in the transformative power of sports. His ability to unite people, his pioneering concept of the Integrated Operating Environment, and his remarkable coaching achievements have not only pushed the boundaries of sports development but have also inspired countless individuals to reach for their own greatness. As we look to the future of sports, Michael O’Donnell stands as a shining example of what visionary leadership can achieve—a legacy that continues to shape the world of sports for generations to come.
Graeme Moffat
Illuminating the Path to Sporting Excellence
In the world of sports, there are those who simply participate, and then there are those like Graeme Moffat who blaze a trail, leaving a lasting impact on athletes, teams, and the entire sporting community. Armed with a BA in Sport and Exercise Science from Napier University and a Teaching Qualification for Further Education from Aberdeen University, Graeme has dedicated over two decades of his life to the relentless pursuit of excellence in sports operations, sport development, and athlete development.
Graeme is not just a leader; he’s a visionary force, tirelessly working to bring out the best in individuals and teams. His journey is a testament to what can be achieved through unyielding determination and a passion for pushing the boundaries of human potential.
Throughout his illustrious career, Graeme has not only accumulated experience but also a litany of achievements that serve as a testament to his leadership prowess. His impressive track record reflects a relentless commitment to maximizing potential and productivity, values that transcend the sports arena and can inspire anyone striving for greatness.
Currently, Graeme holds the position of head rugby coach for the Pronghorns Women’s Rugby team, a role that demands not just technical expertise but also the ability to inspire and lead young athletes toward their full potential. His leadership in this role exemplifies his dedication to nurturing talent and building a culture of excellence.
But Graeme’s impact extends far beyond the confines of a university team. He has also been a crucial part of the coaching staff for the Rugby Canada National team. His contributions were so significant that he was honored with the prestigious 2015 Coach of the Year award—an acknowledgment of his ability to lead at the highest levels of the sport.
What truly sets Graeme apart is his unwavering focus on the long-term development of athletes and his commitment to building a strong foundation for the future of sports. His holistic approach to coaching and his ability to cultivate not just skill but also character make him a role model for aspiring athletes and coaches alike. Whether on the field or in life, Graeme’s example shows us that with the right mindset and unwavering commitment, we can all achieve greatness. He is more than a coach; he is a living testament to the transformative power of sports and the enduring impact of visionary leadership.
Ken Martel
With over 25 years of unwavering dedication to player development and a rich coaching history with USA Hockey, Ken Martel ascended to the role of senior director of player and coach development in November 2022. His mission: to pave the way for associations nationwide, guiding them toward the zenith of athlete development.
From 2009 to 2022, Martel’s influential tenure saw him as the technical director of USA Hockey’s American Development Model. Prior to this, from 2006 to 2008, he toiled at USA Hockey’s national office in Colorado Springs, Colorado, tirelessly working on coaching education and player development initiatives. His relentless pursuit of advancing the sport through science earned him the prestigious USOC “Doc” Councilman Award for Ice Hockey in 2004.
Before making his mark in Colorado Springs, Martel was an integral part of the USA Hockey National Team Development Program for eight years, from 1998 to 2006, donning a dual role with a focus on player personnel in his final five seasons.
Martel’s illustrious coaching career boasts appearances behind the bench of nine U.S. teams in International Ice Hockey Federation World Championships. Among these, he steered the U.S. National Under-18 Team four times (2000-04), the U.S. National Junior Team four times (2004, 2006, 2008-09), and the U.S. Women’s National Team in 2007. His name is etched in history as part of two gold medal-winning squads, including the groundbreaking victories in the IIHF Men’s World Under-18 Championship (2002) and the IIHF World Junior Championship (2004).
In addition to these remarkable milestones, Martel made his mark as an assistant coach for the men’s ice hockey program at the U.S. Air Force Academy during the 1997-98 season and as an assistant men’s ice hockey coach at Michigan Tech University for seven seasons, from 1990 to 1997. In 1990-91, he lent his expertise as a graduate assistant for the men’s ice hockey program at St. Cloud State University.
Martel’s own journey as a four-year (1985-89) letter-winner as a defenseman at Lake Superior State University culminated in helping the Lakers seize their inaugural NCAA national title in 1988. His unwavering commitment to the sport and player development continues to shine as a beacon of inspiration for hockey enthusiasts across the nation.
Stephen Norris
Hailing from England, Norris, a visionary in sports physiology, has spent the past 15 years shaping Canada’s athletic excellence. As the Director of Sport Physiology & Strategic Planning at the Canadian Sport Centre Calgary, he fueled the nation’s winter sport teams through three Olympic cycles, including the triumphant 2010 Vancouver Winter Games as the guiding force behind the Own The Podium initiative.
His influence extends deep into the heart of hockey, collaborating with Hockey Canada for 15 years, with a remarkable 12-year stint shaping the National Women’s Team program. Norris’s expertise radiates from the University of Calgary’s Human Performance Laboratory, where he is an esteemed member of the Sport Physiology Group/Altitude Research Group, renowned for his mastery in long-term athlete development and talent nurturing systems.
Adding to his accolades, Norris recently assumed the role of adjunct professor in applied physiology at Mount Royal University, following a decade-long tenure in the same capacity at the University of Calgary.
Norris thrives in the realm of “sliding and gliding” sports, spanning ice, snow, and water – a maestro of hockey, skiing, snowboarding, luge, skeleton, and bobsleigh. Beyond these icy terrains, his passions encompass sailing and swimming.
His commitment to sport transcends the sidelines, serving on the Board of Directors for Swimming/Natation Canada, Cross Country Canada/Ski du Fond Canada, and Bobsleigh Canada Skeleton, advocating tirelessly for the cause of sport and recreation, both locally and nationally.
On a personal note, Norris is no stranger to extreme challenges, thriving in harsh environments and pushing the boundaries of human performance. An avid board sailor, snowboarder, mountain biker, and paraglider, he also finds joy in squash, tennis, and golf. Norris’s journey is a testament to the boundless possibilities of human potential and a beacon of inspiration for athletes and enthusiasts alike.
Gabriel Assis
Gabriel Assis’s journey from Brazil to Canada is a testament to the power of passion and dedication in achieving one’s dreams. He didn’t just adapt to a new country; he thrived in the Canadian sport industry, showcasing a relentless commitment that spans over a decade. His impressive track record includes leadership roles at every level of sport management, from local organizations to national initiatives.
But Gabriel’s story goes beyond his professional accomplishments. It’s a story of continuous learning and personal growth. His academic background in Law, Human Resources,
Business, and Sports Management exemplifies his unwavering pursuit of knowledge. He firmly believes that the future of the sport business lies in expanding one’s horizons and nurturing the new generation of leaders, encouraging them to explore multiple facets of the industry.
Gabriel’s passion for Long-Term Athlete Development (LTAD) is truly inspiring. He has actively contributed to the creation and implementation of educational programs and
resources in this field. His success in building robust systems for organizational excellence and sustainable development is a testament to his commitment to the sport’s future. But it’s not just about building a strong foundation; it’s about instilling a positive culture that fosters participation, development, and excellence both on and off the field.
As an advocate for accessibility, Gabriel brings a unique perspective to the sport landscape. He understands the challenges and opportunities inherent in the industry and how to unlock its true potential. His contribution spans technical, strategic, operational, and administrative areas, demonstrating a holistic approach to sport management.
In the world of soccer, Gabriel has left an indelible mark by leading improvements and growth in key programs. He’s worn multiple hats as a player, coach, match official, and administrator. His commitment to designing inclusive platforms and ecosystems reflects his dedication to embracing diverse realities, perspectives, and values.
Gabriel Assis’s vision for sport is nothing short of transformative. He envisions a system that operates with professionalism, places participants at its core, and remains accessible to all individuals seeking the benefits of the game. His driving force is the mentorship, support, and guidance he offers to the next generation of leaders, shaping a future where everyone can become the best version of themselves.